Eurosatory is described as the largest exhibition of Land and Air Defence and Security in the world. Visitors to the exhibition have been meeting the Rubb team to find out about our military and aviation hangar projects at the ADS UK Pavilion, Stand 512 (Hall 5, Alley J) at the Paris Nord Villepinte Exhibition Centre, France. Our Sales Manager Andy Knox has been updating Rubb UK with all the latest from #TeamRubb at the show…
Day 1 – Set up
Sunday saw a couple of tired and disappointed England fans make a short trip to Paris for the Eurosatory show. We embarked on our journey to the venue, which proved extremely difficult due to a train strike. To make matters worse, while running to board the train, someone (namely me) managed to not only drop a pair of sunglasses, but also then kick them underneath of said train. Yes the start of the Eurosatory show was not going as swimmingly as expected.
That being said we arrived at the venue, Grant Davidson still laughing at the expense of my sunglasses, and promptly set up the stand without any complications at all. After a deserving tip of the hat to the marketing team and a quick social media picture, we were on our way. As we saw various other stands being constructed while walking back out of the exhibition hall, we got the feeling that Eurosatory was set to be a good show with some excellent exhibits.
The journey back to the hotel was a lot easier and as we sat down to a pizza and the 2nd half of the France vs Honduras game we were able to relax and plan the opening day with some renewed optimism…
Day 2 – The show
After a good night’s sleep we were keen to get to Eurosatory and hit the ground running. After some breakfast and a 20 minute masterclass in how to correctly iron your shirt delivered by Grant (which incidentally is collar, yolk, sleeves, back then front) we were on our way.
With the train strike still at large we planned our route of three trains, one bus and a taxi that landed us right outside the front door. We were here, albeit a little bit later than expected, but we had made it. Initial thoughts were that it was a bit quiet, but we assumed that was due to the train situation.
The stand looked good, Grant found a great cafe for the coffee run and we were set… As Grant returned with the first round of coffees, we had our first visit and Eurosatory 2014 was underway. The day could have been busier but we had some good quality leads and found ourselves closing out the day at a networking event where Grant told anyone who would listen about how good the iron was in the hotel and that he was undoubtably the best ironer in the Rubb Group.
We used our finely tuned pigeon intuition to find our way home to the hotel. Upon our return I received my second lesson in ironing in preparation for the IHS Jane’s event that evening. After a 12-hour day we were trying to look our best (the ironing wizard helped) and we were off again bringing Day 2 to a close.
Day 3 – Tired Eyes
The opening day had taken its toll slightly. We were clearly lacking exhibition fitness and serious training would be needed in the future. That being said we fought our way to the show using what has now been named the Killer Route, asking ourselves how long will this strike last?
Due to tired eyes I was going to need my glasses today, and I was determined to make sure they did not suffer the same fate as my sunglasses. Thankfully they survived the journey.
We had a quick discussion over a coffee about how successful the Jane’s networking event had been for us and how good the service had been – all in all a very impressive event. The show got off to a quick start and it was clear early doors that it was going to be a busy morning. Once the rush died down Grant held the fort while I went to chat to some of our new friends about Rubb military buildings.
The afternoon was a little slow, but a late visit from His Royal Highness Prince Feisal bin Al Hussein of Jordan, who was very interested in learning about our aircraft hangars, put a much needed spring back into our step just in time for the journey back to the hotel.
Day 4 – CEO Day
The discussion at breakfast was the eagerly awaited arrival of Rubb Group CEO Rune Vamråk. With meetings scattered throughout the day it was always going to be a hectic one. We arrived at the show nice and early, handled our emails/calls and said our hellos to fellow UK exhibitors.
Grant set off to speak to both the Norwegian stand and BAE to get ready for the day while I prepared for Rune’s arrival. We had heavy footfall in the morning which kept us both busy and Rune arrived at lunch time. From then on it was a whirlwind of a business dinner, a meeting at our stand and a meeting at the Spanish pavilion.
The afternoon wound down and Grant started on the social media trail with our neighbours to add to our growing number of followers (if your reading this and not following us please click on the links below).
As the day drew to a close we said goodbye to Rune who left happily knowing the Rubb stand was in good hands (or at least we think he did….)
Day 5 – What a day
Typically from past experience Wednesday and Thursday are the “business” days of the show, with everything settling down a little bit and people getting to know their way around. Eurosatory was true to form in this instance.
After our first brew of the day came our first visitor and probably the best visit of our show, our pitch was perfect and well received and we of course chatted about the World Cup and the up-coming England match. The visit had us on an absolute high; this (along with the caffeine kick) sprung us into action for the day. We immediately set about visiting the companies we had aimed to speak to.
Just before lunch we had an excellent discussion with a potential client. As we left their stand and walked through the outdoor pavilion, the sun was shining and we were smiling as though England had won the World Cup. It didn’t take Grant long to knock me back down to earth as he turned to me laughing and said: “Lovely day today I bet you wish you had some sunglasses…” oh yes his card is marked…
The afternoon did not disappoint either with some encouraging news filtering through from back at HQ and an excellent enquiry regarding our UAV POD, not even the killer route home could dampen our spirits.
As we arrived back at the hotel and sat down to a well deserved beer and some food we turned our attention to the England game. Could they round off the perfect Eurosatory day…
Day 6 – Finale
So England did not deliver on our perfect day and we were doubtful if the last day of the show could reach the dizzy heights of Thursday, but nevertheless we checked out of our hotel (which was excellent by the way) and with suitcases in tow, booked a taxi and headed off to the final day of the exhibition.
The footfall at the show was very few and far between and the UK Pavilion were understandably upset about the result from the night before. No one was prepared to give up hope on making it through the group stages and with that optimism in mind we took to the aisles, finely pressed and shadeless for one last push. Once again this proved to be very successful for us.
Most of the afternoon was spent talking to our new UK Pavilion friends about the next show and how Eurosatory had been for them.
Overall, despite the killer journey to and from the hotel, the train strikes and the sunglasses disaster we have had a very positive experience and look forward to our next show at Farnborough in July.